Full price: the current Coles price when the item is not on sale. Usual sale price: the lowest price that came back in at least two separate completed sales across stores for this product in the last 12 months. CraigSaves saw 4 sales at $9.50 or lower. Sources: Coles (4 sales). Each store uses its own confirmed full-price period. A lower price in only one sale does not count. Coles shows a was price of $11.95. That is a Coles claim.